About

Thanks for checking out Industrial Strength Marketing. My name is James Soto, and this channel is where manufacturing leaders turn to become better marketers and sellers of their industrial products and services. It's in our name, it's what you do. Our videos strike at the heart of the most pressing industrial marketing questions of the day and offer an expert perspective on everything from, "What is industrial marketing?" to how industrials can build a brand that millennials want to work for. Whether you’re an owner of a small-to-medium manufacturing business or an enterprise executive at a billion dollar industrial company — our goal is to deliver insights that help you grow your business through INDUSTRIAL MARKETING. @JamesSotoism

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