About

This show features selling secrets for non-sellers. This includes tips for small and medium businesses and entrepreneurs. Helmers explains sales concepts in easy-to-understand, plain language. The topics range from broad (prospecting, setting the right mindset, winning referrals. to specific (selling new or unproven products, pitching startups, selling to government institutions, and so on. Mostly in an interview format but at times they do a deep dive into a topic solo. Non-pushy sales and the power off tenacity are key.

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