About

GROWTH MARKETING IN THE REAL WORLD: After spending over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO, and Leo Burnett, I wanted to taste the zing and zip-zap-zoom of the entrepreneurial world! CherryPeachPlum is marketing my way! It is adapted to what works in the real world. It's practical. Brutally simple. And highly effective in driving business growth. www.cherrypeachplum.in Some of the questions we intend to answer in this channel : Are celebrities even relevant anymore as brand ambassadors? How can B2B marketing be most effective? How can one make performance marketing perform continually? Does consistency in brand codes mean monotony? Who is this for : Startups, Working professionals, B-school students. I hope you enjoy my videos - and if you wish me to cover specific subjects, do write in the comments. And if you have something nice to say, do put that in too - I could do with all the encouragement. Thank you!

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