About

Adoption of Social Media in Academia (ASMA) is an online platform which helps higher education institutes and universities harness the power of digital and social media for growth. An initiative by FMA Digital, ASMA aims to be the harbinger of change in helping unearth the latest insights, anticipating the future based on current trends, providing a transformative social media framework - which can be adopted by academia to keep pace with the changing times. What started as a research-driven initiative 5 years back, ASMA has now grown in its scope and spirit; it now empowers academic institutes and universities such that they can leverage social media tools and digital technologies to solve their marketing challenges.

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