About

Frustrated by all the conflicting info in fitness and nutrition? We cut through the B.S. so you can do what really matters: lose fat, build muscle and live the life you want. How? By making things simple — and specific to your life. At Born Fitness, we don’t believe in a “one-size-fits-all” approach. Here you’ll find videos inspired by real questions about exercise and fat loss from people like you, with straightforward answers you can use today. Born Fitness is the online fitness and nutrition coaching home of Adam Bornstein, a bestselling author, former editorial director of LIVESTRONG.com and fitness editor for Men’s Health magazine. He is also the founder and CEO of Pen Name Consulting. Subscribe and each week you’ll get a new dose of #truth that helps you enjoy a fitter, healthier, happier life. If you’ve got a question, leave it in the comments. You may it on in a future video. Read more: www.bornfitness.com/blog Coaching: www.bornfitness.com/coaching

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