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The Collaborative for the 21st Century Appalachia® Collaborative for the 21st Century Appalachia® (C21C) is a nonprofit organization founded in West Virginia to ensure the viability of small farms, rural communities and a traditional way of life. Since its inception, C21C has regularly sponsored events to demonstrate to the general public, business leaders, and policy makers how heritage and culinary tourism and the agriculture that supports it drives economic development and creates jobs. This strategy capitalizes on a growing movement that emphasizes a "culture of place." As a first step, C21C's cultural and culinary initiatives increased individuals and communities awareness of the economic potential of identifying a regional cuisine that builds on folk culture and also considers recent health findings, market trends, and emphasizes the use of local farm products. A next step was to begin building a market for that cuisine. C21C has charted the state's culinary landscape by worki

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