About

First introduced in 2017 as a preeminent international diva, Natti Natasha has quietly taken over popular culture worldwide with each subsequent move. The temperature rises whenever she releases new music, and seems to get hotter in the culture when Natti Natasha kicks off another chapter. After gathering dozens of gold and platinum plaques, piling up billions of streams, and amassing 7.6 billion YouTube views, Natti ignites the party like never before with the new lead single “Mayor que usted” alongside Daddy Yankee and Wisin & Yandel, uniting four of the most important voices in Latin music on one reggaeton banger with no shortage of energy and undeniable swagger. The release picks up where she left on her 2021 sophomore album, NATTIVIDAD, which landed as “the most-listened to album” on multiple digital platforms and produced five #1 hit radio singles. In tandem with the record, she executive produced the eight-episode Original Series, BRAVA, starred in the popular docu-series Everybody Loves Natti and became the first Latin artist to launch her own sparkling wine brand, TASHA. In addition, Natti became a spokesperson for the MAC cosmetics campaign “Baile de Ojos” with Pabllo Vittar; and, also became an ambassador for Pandora jewelry’s 2021 campaign "Beats of Pandora" and joined Grubhub’s Restaurant Strong Fund campaign, helping provide aid to restaurants and workers affected by the pandemic.

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