About

Traction gives marketers and brand leaders a clear, actionable path to growth. Our platform provides a custom action plan tailored to your goals, fuelled by people’s real-time feelings and thoughts about your brand, your competitors and the category. Funnel Metrics We track real people as they move from awareness to advocacy – not just the steps they take, but the signals they send. It’s more than movement. It’s meaning. Brand Sentiment Tracking Traction captures how people feel about your brand in real time – so you can spot shifts early, understand what’s working, and act with confidence before your competitors do. Asset Testing We show you the emotional signals behind every creative choice – so you know what lands, what needs work, and what’s worth backing at scale.

Channel Info

Performance

Topics

Content Breakdown