About

Hey its James, on this channel I take a deeper dive into skincare: the ingredients, the science, and the marketing. I explore Korean skincare trends and break down the myths that confuse people more than they help. With a degree in Editorial & Advertising Photography, I also investigate photo manipulation in beauty marketing, from filters and blurred-out complexions to the “perfect skin” illusions used by brands and influencers. Alongside deep dives and ingredient science, I post commentary style videos that look at the biggest beauty brands, their histories, their controversies, and the decisions that led them there. I expose brands when they deserve it, call out their BS, and break down why certain launches, scandals, or trends matter. My goal is simple: make skincare understandable, enjoyable, and rooted in truth. If you want relaxed, educational deep dives, ingredient breakdowns, brand investigations, and honest commentary on the beauty industry, then subscribe!

Channel Info

Performance

Topics

Content Breakdown