About

Welcome to the official Steiff YouTube channel! Margarete Steiff GmbH is one of the world’s best-known soft toy manufacturers and has been a byword for top quality, tested safety, perfect design and first-class materials for over 135 years. Back in 1880, when Margarete Steiff invented the “Elefäntle” and saw how the little felt elephant, which had originally been conceived as a pin cushion, soon established itself as a favourite toy, it became clear to her how important high-quality and lovingly designed toys are for children. Her belief that “Only the best is good enough for children” is our company philosophy and shapes both our work and every toy that leaves our production.

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