About

After 6 years serving in the Royal Navy as a Helicopter Engineer, I left to pursue entrepreneurship and applied those systems-driven skills to building online businesses. In 2020, I launched my first company, Shred Rope, a fitness e-commerce brand, and documented the full journey on this channel, including the wins, failures, and lessons learned. As AI tools rapidly evolved, I shifted my focus toward using AI and social media to build, automate, and scale modern digital businesses. This channel now breaks down real-world strategies, tools, and experiments showing exactly how I do that. I am currently building and scaling new AI-powered ventures, which I will be sharing publicly very soon. For partnerships and collaborations, please refer to the media kit below. ➡️ https://jonnyshapland.notion.site/mediakit

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