About

While other family brands strive to lose clutter and achieve perfect and somewhat unattainable tranquility...WHAT THE FAMILY?! is the young-at-heart family comedy brand that is proud to be an expert at NOT being an expert. Our mission is to embrace and celebrate the crazy family dynamic with hilarious and relatable content that makes fans everywhere respond, “This soooo happens in my family!” All aspects of family life are included, embraced and explored with relatable videos and talent. Sister Squabbles, Brother Battles, Middle Child Syndrome, In-Laws, Grandparent Issues and even the Black Sheep are all welcome here. If you belong to a family, you belong to WHAT THE FAMILY?! Our authentically hilarious mix of signature side-splitting videos and the funniest voices in comedy will assure our audience that every family is just a little bit off-center. It’s not just you... all families are a little bit bonkers.

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