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The AP Hotels & Resorts group was created in 2015 and belongs to the MADRE TURISMO group, owned by António Parente with the aim of being a reference in the Algarve hotel market, with the main objective of creating jobs and value in the region. It currently comprises six hotel units: the AP Adriana Beach Resort, a family concept All Inclusive in Albufeira; the AP Victoria Sports & Beach, on Falésia beach - Albufeira, an apartment hotel of excellence for families and focused on sports; The AP Eva Senses Hotel, an excellent option for those looking to combine work and leisure, in Faro; the AP Maria Nova Lounge Hotel, in Tavira; AP Oriental Beach Hotel, in Praia da Rocha, Portimão. The last two have an Adults Only concept, in which comfort and rest are privileged. In 2021 the group will open its new hotel, AP Cabanas Beach & Nature, with an innovative concept and especially in the Algarve: an Adults Friendly all inclusive with a strong connection to nature and sustainability.
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