About

We’re a beauty & wellness brand focused on creating hero products for unstoppable growth. Vegan, cruelty-free, twenty one-free, & made in the USA. Founded by Nonie Creme. Nonie worked her way up from London nail shop girl to Manicurist to the Stars before turning her hand to beauty product development and design as Founding Creative Director of Butter London. After her next stint in NYC at the helm of Colour Prevails, Nonie started her third beauty company, BeautyGARDE, to serve the needs of women like herself - looking for answers to reduced lash and brow volume, thinner lips and nail damage.

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