About

An exploration of sustainability and ethics in fashion and apparel, join me in building an intentional, slow, anti-capitalist wardrobe. My name is Verena but most people call me by my middle name, Erin. :) While studying and working in fashion I learned about the terrible ethical and environmental issues in the industry. It made me question my career choice and reassess my values; I started buying less clothing (sparking my minimalism journey), and researching alternatives. Inspired by innovative brands creating eco-conscious and ethically-made clothing I realized you don't have to sacrifice your style to have a mindful wardrobe. I create videos to share my journey and learnings, and to inspire others to think more about the impact of their wardrobe and how we can all live more consciously.

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