About

With over 20 years of experience in marketing production and editing, Paul Morrell is a creative leader who specializes in direct response and video ads. He has a proven track record of generating over $3 billion in trackable direct-to-consumer sales for various clients, including Beachbody, GNC, Zumba Fitness, and more. Paul excels at creating scalable, post-production operations that ensure quality and efficiency, using innovative technologies and data-driven insights. At Performance Golf, Paul increased ad revenue by more than 100%, optimized ROAS and CVR, and scaled output from 75 to 400 video campaigns per week, without increasing creative manpower. He is passionate about combining client creative endeavors with rapidly changing technology and delivering profitable projects.

Channel Info

Performance

Topics

Content Breakdown