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Digital Marketing spends of organizations are growing every single day. According to the advertising agency Dentsu India report, Digital advertising in India will equal television advertising and may even surpass it by 2023. Thus, it is no brainer that Digital spend is the call of the hour for every organizations and traditional media spends will get lower and lower every passing year. Thus, it is of utmost importance that all marketers, media planners and the relevant stake holders in general remain abreast with the latest digital learning. Such is the dynamic nature of this field we will only remain as discerning student of the game. But the good news is that it is fun and keeps us on our toes with new learnings everyday. With my 17 plus years of experience as a Sales and Marketing professional I have seen how the market has evolved over the years. Lets delve into this fun world with some practical digital learning. Happy Learning Folks :-)

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