About

James Alexander-Ellis (JAE) is a Strength Coach, WBFF Pro Fitness Competitor, Sportholics Endorsed Athlete and Influencer from West London. After turning Pro in 2012, James was 3rd as Pro Muscle Model at the 2014, 2015 and 2017 WBFF World Championships. As a competitor he is an inspiration to so many in the industry who seek to climb the ranks of the scene. Thanks to his success on the international circuit, and his growing Social Media he has gone on to be endorsed by international fitness brands where he has fronted a majority of their campaigns, including pages in the fitness media (Mens Health, Mens Fitness) and billboards on the London underground and London Buses. James is also a Mens Health and Muscle & Fitness editorial contributor, and speaker at Bodypower UK. James has also worked with film-houses like Warner Bros UK, Lionsgate and Marvel. This channel is all about killer workouts, nutrition tips and competition specific v-logs for the hardcore fitness addict!

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Performance