About

Abacus is a transactional data specialist supporting business growth for multi-channel retailers. We provide insight and analytics, in addition to name and address, email, telephone and SMS data for customer recruitment and retention purposes. Over 500 multi-channel retail brands contribute their customer and transactional database to the Abacus Alliance data cooperative, totalling 18m households, 26m individuals, 500m transactions and £20bn spend. With Abacus you can recruit customers more profitably, retain existing customers and realise customer behaviour using insight. Membership is free and includes a host of benefits; • reports tailored to your specific business needs • The Abacus Annual Trends Report • complimentary networking and educational events • access to advice and support from industry experts Contact us now to find out more by emailing info@abacusdirect.com, calling 020 8943 8000 or visiting our website www.abacusdirect.com

Channel Info

Performance