About

Welcome to the largest YouTube channel dedicated to public relations, created by PR professionals. Whether you're a student, a recent graduate, or an experienced communicator, our content is made for you. Most videos are hosted by Matias Rodsevich, CEO of PRLab, and cover everything from the fundamentals of PR — like what PR is, how to write a press release, or how to pitch to journalists — to advanced topics like how to create a PR strategy or measuring results. We also provide career advice, including tips on how to land a PR job, how to start in the industry, and how to build your portfolio. Plus, you'll find practical guidance on how to prepare for media interviews, including media training tips from real-world experience. PRLab is an award-winning B2B tech PR agency with offices in Austin, Amsterdam, Munich, Stockholm & Madrid. We approach PR with a clear, practical mindset — focused on outcomes, not fluff. Our goal is to share what actually works in today’s media environment.

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