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Food preferences are heavily influenced by a number of factors. The primary motivator for eating is, of course, hunger, but what we eat is not solely determined by physiological or nutritional requirements. Other factors that influence food selection include: Biological, Economic, Physical, Social, Psychological, and Attitudes In the real world, eating behavior is a complex behavior with many different aspects. People make over 200 food decisions per day, posing a significant challenge to measuring eating behavior. There are also a variety of barriers to dietary and lifestyle change.

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