About

Always Uttori provides knowledge, inspiration, and experiences to help Uttori Zoku embrace moments of enchantment in the everyday. The term Uttori is derived from the Japanese mimetic phrase uttori suru (うっとりする), which means the feeling of being enchanted. At Always Uttori, creating and finding enchantments to share with Uttori Zoku (our way of saying the Uttori Tribe), is our main goal. Started in 2016 as a fashion and lifestyle blog, Always Uttori covers fashion, lifestyle, culture, psychology, sociology, and offers handmade product at through our Etsy store all in the pursuit of the Uttori Lifestyle.

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