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Practical coaching on long-term weight loss & healthy eats 💜 Start for less than $1/day👇 17M+ downloads We empathize with the frustration people feel as a result of fad diets and confusing health info. So everything we recommend is delivered with care (not judgment!) and free from unsustainable and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out food groups, or weighing every bite. With us, you’ll be supported to make steady progress towards your desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team, which makes sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides timely tips, proactive prompts, and real-time answers to guide you throughout your health journey, 24/7. 3. Flexibility, so you can learn and adopt wellness strategies gradually, at your own pace.

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