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If you had to sum up Jacksonville in a nutshell, it would be a boiled peanut: a secret recipe, an unexpected delight, a reason to pause instead of passing through. Yes, we have 22 miles of beaches, year-round sunshine, world-class museums and all the extras you’d expect from a city our size, but Jacksonville offers a different take on the basics. We’re a little bit country, and a whole lot of (Southern) rock n’ roll. Throw a dart on a map of Florida, and you’ll likely land on a pretty beach, a theme park, a golf course, or a crystal-blue pool. But if you’re open to something a little different, you’ll find a slice of Florida that locals love. Don’t worry, you’re not flipping out. You’ve just never been to Jacksonville — the Flip Side of Florida.

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