About

An initiative for the marketers, by the marketers and of the marketers. There is one marketing which we learn in classrooms and there is one marketing which we practice in markets, on the job and in the field. Although genesis of both is the same, there is always a gap which is felt by those who join the league fresh out of colleges. They always grapple with challenges and look for mentors. Then there are marketers who have not had the chance of joining the esteemed B-schools and could not be groomed by top notch professionals. There are also professionals who might not have worked with A-class marketing led organizations. Through this platform, we endeavor to bring world class academics and the industry experts on one panel and enlighten us with various nuances of marketing. Each episode is carefully curated by bringing on board one of the best minds in that space. This is a pro bono initiative. We hope you will learn and enjoy as much as we did while working on each episode.

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