About

Introducing a shift from just getting leads to building long term accounts. https://methodcleanbiz.com What is Account Based Marketing? Simply put ABM is a shift from just getting commercial cleaning leads randomly to building long term relationships with people at specific businesses and specific industries or what we like to call our KEY ACCOUNTS. What are some examples of Key Accounts? referral sources, large accounts $$ (large is relative, some people think $10k is large and others $1 million, the concept is the same), specific industry, cleaning accounts with the biggest profit margins, accounts with the biggest upsell or cross selling potential. Accounts with the biggest growth potential long term. The strategy is to shift our resources to the biggest payoff and not market to every business equally. Some businesses will spend $1200 year, while others might spend $50k. We want our marketing plan to reflect that.

Channel Info

Performance