About

We think our amazing keyworkers in health, dentistry, veterinary, education and social care are the real icons of our times, which is why our business is focused on more than just making a quick profit. We came into existence through providing PPE to keyworkers when they desperately needed it, giving away of 10,000 pieces to frontline keyworkers in every profession imaginable over a twelve month period. Giving back remains the bedrock upon which our business is built. Through our retail arm we donate to charities that look after your physical and mental well-being.by providing keyworkers with grants, finance, advice, interventions and practical support when the going gets too much. We are business with a social conscience, recognise our responsibilities in creating a fairer and better world by supporting charitable programmes developing nations that help level the playing field in health, education, dentistry and social care. #fitforicons #fitforhumankind

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