About

Young British Designers was founded to give a world stage to the very best of the UK's emerging fashion talent... We love British design, there's just something about it, it's not the sophisticated je ne se quoi of our European cousins, or the high octane desirability of our US counterparts. It's just so cool, as cool as Concord, as cool as the O2 Arena (so who else has got one?) - cool. Cool Britannia. Our designers are at the core of the Young British Designers retail experience. We believe their talent will speak for itself and in doing so give us the chance to present our customers with something new and unique: a perfectly edited collection of the best that British fashion has to offer - a wonderful place to create a highly individual style statement (in many instances the collections from our designers will never be repeated). The best of fashion starts at a 'moment in time' - this is that time.

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