About

Gary Hennerberg is a mind code strategist, based on his new book, "Crack the Customer Mind Code." He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15%, 35%, and even as high as 60%. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Hennerberg is co-author of Target Marketing Magazine's blog Reinventing Direct.

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