About

After 10 years in the makeup industry I have learnt that your tools are key to creating any precise eye makeup look. I've tried nearly every brush you could think of and they always either frayed, fell apart, weren't detailed enough or the handle chipped. I wanted tools that I could rely on and that's how SAOI was born, we are an Irish brand created in Dublin and our beautiful brushes are made in Italy. Our 7 brushes have been carefully selected to help you create any eye look you desire. From the most detailed line work to the softest blend imaginable. I hope these tutorials inspire you! Serena x

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