About

Oh hi! We're WAYB. Rhymes with baby. Welcome! WAYB is a new company in California founded by the makers of the world’s best outdoor gear and the former CEO of Patagonia. Our team is full of parents who loved to travel before we had kids, but now that we have wee ones… we still love to travel! Travel is just part of who we are and we aren’t going to park it at home just because we have junior humans. What we don’t love is schlepping bulky, heavy gear. And we really hate having to choose between lugging a giant car seat or skipping it. That’s why we made Pico™ (patent pending), a car seat that’s light and compact for travel and everyday. With awards from JPMA and the National Parenting Center, Pico is already flipping the status quo. WAYB is here to champion family travel, and make it easier. To inspire and equip the next trip. We reinvent on-the-go gear for family adventures, big and small. We raise the bar on products that are better for parents, kids, and the planet. Way better.

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