About

FREE PORTRAIT PHOTOGRAPHY BUSINESS TRAINING 👇🏼 Hey, I’m Sarah Petty! I help portrait photographers work fewer hours, get paid more, and build a business they love. If you’ve got clients but not the income you want, I’ve got you. I’m a mom of three young adults. I love orange, the show Friends, traveling with my hubby and kids, business nerd-outs, and shopping locally. I founded the Photography Business Institute (formerly Joy of Marketing) 20 years ago to help photographers make full-time income with part-time hours (while still putting family first). Since 2019, our students have sold over $33 million in portraits! Before that, I worked at Coca-Cola, earned my MBA, and have run a profitable photography studio for 27 years. Professional Photographers of America even named me one of America’s Most Profitable Photographers. Oh—and I co-wrote the NYT best-seller Worth Every Penny. You can learn more about my courses and coaching at photographybusinessinstitute.com

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