About

DirectAxis Financial Services is a proudly South African business that has been in operation for 25 years. DirectAxis offers a range of products from personal lending to life and short term insurance and also access to financial health through its Pulse platform. DirectAxis is the largest and most successful direct marketing financial services provider, not only in South Africa, but on the continent. We continue to develop the digitisation of the business to deliver a positive and meaningful experience to our customers across all touchpoints. Driven by a common purpose, to give everyone we touch the power to build a better life, DirectAxis, as part of the FirstRand Group, is perfectly positioned to continue its journey as one of the most successful businesses in the country. DirectAxis is a business unit of FirstRand Bank Limited, an Authorised Financial Services and Registered Credit Provider (NCRP20).

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