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Digital marketing benefits the marketer and the customer in several ways. However, businesses adopt digital marketing strategies and tactics mostly because it’s quantifiable, results-driven, adaptable, and faster than any other form of marketing available to any company no matter its size. Search engine optimization (SEO). Content marketing. Email marketing.Social media marketing. Pay-per-click (PPC). Affiliate marketing. Marketing automation. Online PR. Keys to success in digital marketing 1. Web design 2. Landing pages 3. Web analytics 4. Mobile advertising 5. Online advertising 6. Email marketing 7. PPC 8. SEO 9. Content marketing 10. Explainer videos 11. Infographics 12. Blogging 13. Social media marketing

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