About

By putting founder choices center stage, Entrepreneurial Strategy offers a guide for entrepreneurs as they make the key decisions shaping their ventures, and a process for making strategic choices in a way that enhances the potential for venture scalability and success. Building on years of research, classroom development at MIT and the Creative Destruction Lab at the University of Toronto, and work with hundreds of start-ups, the Entrepreneurial Strategy framework not only synthesizes but reconceptualizes and reorients practical and academic insights to focus squarely on the practical and grounded choices facing founding teams. Entrepreneurial Strategy by Joshua Gans, Erin L Scott, and Scott Stern. For more information: https://www.entrepreneurial-strategy.net/ For an introduction to the framework, see Strategy for Startups, HBR: https://hbr.org/2018/05/strategy-for-start-ups

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