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7 things to consider when launching in the UK. Understanding more about the existing market, where your product would fit in and what value it would add. Carry out some basic research both online and in store. Understand who the key players in your product category are and what their products offer. Check product attributes, Eco friendly, Biodegradable, Vegan, Vegetarian, Organic, Fairtrade Make a note of packaging designs, types, formats and sizes as this can often be a differentiator. Note pricing, premium, mass or budget as well as typical promotional activity and frequency. Market data for your product category will add another valuable layer of detail. From this and other data gathered you can start to build a skeleton plan and consider the best strategy for success.

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Performance