About

ROA is one of the most compelling new voices in Latin urban music, known for a sound that blends dark R&B, trap soul, and melodic reggaetón with a distinct emotional edge. Born in Puerto Rico, he has built a rapidly growing global audience through seductive lyricism, raw vulnerability, magnetic stage presence, and a visual identity that feels entirely his own. With more than 3 billion combined global streams and over 6 million followers across social platforms, ROA has become a defining figure in Puerto Rico’s new generation of artists. His music moves naturally between intimacy and intensity, pairing late-night melodies with sharp flows and a modern Caribbean sensibility that has helped set him apart. His rise has been recognized across the industry, including wins at Premio Tu Música Urbano, Premios Juventud, and Premio Lo Nuestro, as well as selections for Billboard’s “Latin Artists on the Rise and to Watch in 2026” and VEVO’s “DSCVR Artists to Watch 2026.” Onstage, ROA has translated that momentum into a growing international presence, selling out back-to-back hometown shows at Puerto Rico’s Coca-Cola Music Hall and drawing packed crowds across Latin America. Whether through his music, visuals, or performances, ROA has built a world rooted in mood, confidence, and connection. With a loyal fanbase, a strong creative identity, and momentum that continues to expand beyond Puerto Rico, he is helping shape the next chapter of Latin urban music.

Channel Info

Performance

Ranked by empirical percentile of lifetime views/day among previous, duration-similar uploads. P50 is the baseline.

Scored 44 of 50 recent uploads.

VAMO A VEL

P100 · 214.6x

P50 baselineP100 · 214.6x

4.9M total views113789.8 views/dayExpected 530.2/dayCompared with 44 earlier uploadsSep 18, 2026

TU Y YO

P100 · 29.0x

P50 baselineP100 · 29.0x

4.1M total views15134.3 views/dayExpected 521.6/dayCompared with 28 earlier uploadsJan 30, 2026

ME GUSTAS CC

P100 · 17.8x

P50 baselineP100 · 17.8x

3.6M total views13133.6 views/dayExpected 738.5/dayCompared with 12 earlier uploadsJan 30, 2026

NEVER 2 LATE

P100 · 9.8x

P50 baselineP100 · 9.8x

900.2K total views3285.6 views/dayExpected 334.0/dayCompared with 6 earlier uploadsJan 30, 2026

MI PEOR ERROR

P100 · 9.0x

P50 baselineP100 · 9.0x

1.3M total views4755.1 views/dayExpected 530.2/dayCompared with 9 earlier uploadsJan 30, 2026

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Content Breakdown