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The three-year campaign concerning the promotion of European fresh fruits is addressed to the markets of Norway and Serbia. The informational and promotional program "Taste Fruitful Life" is implemented by the Consortium of two Producer Organizations that cultivate high-quality fruits such as peaches, nectarines, apples, cherries and more. The main objective of the campaign is to provide information on the quality of European peaches, cherries, apples and nectarines in order to highlight European history, tradition and experience in fruit production and processing. The attention is drawn to the high production standards in order to guarantee safety and quality of food products. Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.

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