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The official channel of the Centre for Marketing Analytics and Forecasting (CMAF), Lancaster University, UK. CMAF is a pioneering centre for fundamental and applied research, leading knowledge exchange between academia and business. We have extensive experience with working with organisations, both public and private, offering research and support in sectors including telecommunications, retailing and manufacturing as well as software suppliers. Throughout the year, we host a range of events including courses and guest speakers. We also are working on the series of educational videos called "Business Forecasting Principles" and provide consultancy and executive training services.

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