About

NSG. It’s a simple yet vast acronym, seeping with potential. “It’s a lifestyle, a movement,” the group say. At first it stood for No Sleep Gang, then Non Stop Grinding. At the moment it means Never Stop Growing but that could change too. As member Kruddz explains, that’s why they refer to the name’s meaning as a lifestyle – it echoes what’s happening to NSG in the present moment. Past and present names aside, the group reflects the most exciting components of the current UK music scene: a lively diasporic afro bashment sound and a larger-than-life personality, all rolled into one six member group. Comprised of members Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz, they’ve been bubbling under the crest of producer Jae5 and Mercury Nominated artist J Hus since before either of those acts broke, slowly crafting their sound together.

Channel Info

Performance

Ranked by empirical percentile of lifetime views/day among previous, duration-similar uploads. P50 is the baseline.

Scored 49 of 50 recent uploads.

Venus (Feat. LYVIA)

P100 · 690.2x

P50 baselineP100 · 690.2x

240.8K total views379.8 views/dayExpected 0.6/dayCompared with 1 earlier uploadsFeb 06, 2025

RAPPER

P100 · 17.8x

P50 baselineP100 · 17.8x

140.8K total views852.4 views/dayExpected 47.8/dayCompared with 38 earlier uploadsMay 21, 2026

RIDER

P96 · 4.8x

P50 baselineP96 · 4.8x

67.1K total views230.5 views/dayExpected 47.8/dayCompared with 30 earlier uploadsJan 15, 2026

BACKKA

P96 · 4.8x

P50 baselineP96 · 4.8x

41.6K total views251.9 views/dayExpected 52.6/dayCompared with 47 earlier uploadsMay 21, 2026

Tesco (Feat. Medikal)

P95 · 5.1x

P50 baselineP95 · 5.1x

128.6K total views209.7 views/dayExpected 41.5/dayCompared with 22 earlier uploadsFeb 27, 2025

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