About

WELCOME TO MY CHANNEL! It's me Gordon Glenister. Influencer, membership and merchandise specialist. I am global head of influencer marketing at the Branded Content Marketing Association and also run my own training and consultancy on membership, merchandise and influencer marketing. I am the founder and host of Influence, the global podcast shining a spotlight on influencer marketing. More recently I have published my first book on influencer marketing strategy. I aim to promote the value of influencer marketing, membership and subscription and the use of promotional products so in these videos we hope to unlock: What is influencer marketing? How to find and work with influencers? What types of activity and campaigns influencers can be used for? How membership and communities can help grow your customer engagement? How to analyse and measure your campaigns? How to connect and network with the best people in your industry? Find me on www.gordonglenister.com

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